Adding a wallet pass button to a Klaviyo email

In a Klaviyo email you can add a button that lets each contact add their wallet pass to their phone.

Which tag to use

The wallet link is in the Klaviyo profile property leat_add_to_wallet_url, so the tag is:

{{ person.leat_add_to_wallet_url|default:'' }}

On an older v1 connection the property is called add_to_wallet, and the tag is:

{{ person.add_to_wallet|default:'' }}

Add the button

1. In your Klaviyo email, add a button and open it for editing.
2. Set the button's link address to the tag above.
3. Not sure which property your profiles have? Preview the email in Klaviyo and open All properties. Under Custom Properties, find leat_add_to_wallet_url (or add_to_wallet) and click it to copy the tag, then paste it into the button's link address.

When a contact clicks the button, a page opens in their browser where they can add their wallet pass on an Apple or Android phone.