How to add a video to an email

Email clients don't play video, so a video can't play inside the email itself. The Video block shows a still from your video instead, and clicking it opens the video in the browser.

Adding the block

Open the Content step of your campaign, automated email or recurring email. In the Content tab on the right, drag the Video block into your email.

Click the block and paste the address of your video into Video URL. The same panel sets the Alt text, Size, Corner radius and Padding, and Fluid on mobile stretches the still to the full width on a phone.

Which links work

The block recognises YouTube and Vimeo, and pulls the still from them automatically:

• YouTube, including youtu.be short links and Shorts
• Vimeo

Paste any other address and the block still links there, but it has no still to show, so it falls back to a plain grey "Video" placeholder. That placeholder is what your contacts would see in the email.

The still is the video's own thumbnail, with no play button on top.

Using your own picture instead

If your video isn't on YouTube or Vimeo, or you want to choose the frame yourself, use an image:

1. Take a screenshot of the video, or export a frame from it.
2. Drag an Image block into your email, click Choose image and pick or upload that picture.
3. Put the video's address in the image's Link field.

You get the same result, a still that opens the video, and you control exactly which frame contacts see. Adding a play button to the picture makes it obvious it's meant to be clicked.

Before you send

Click Send a test email at the top of the editor and click the still in the test you receive. Make sure the video isn't set to private, because contacts who aren't signed in have to be able to watch it.