How to use tags to personalize your emails

Tags fill in each contact's own data when an email is sent, such as their first name, points balance or tier. You add them in the email editor of a campaign, an automated email or a recurring email.

Add a tag to an email

1. Open the email in the editor.
2. Open the Tags tab on the left.
3. Search for the attribute you want to show.
4. Click it to copy the tag.
5. Paste it into the text of your email.

When the email is sent, each contact sees their own value in its place.

What you can personalize

Every contact attribute is available as a tag, including your own custom attributes. That covers things like name, date of birth, points balance, prepaid balance, tier, last visit and the contact's referral link.

Collecting something that isn't a standard field? Create a custom attribute for it first. See Custom attributes: what they are, how to create one and where to use them.

Writing a tag by hand

You can also type a tag yourself, and give it a fallback for contacts who have no value. See Tag syntax: writing a tag by hand and giving it a fallback.

Prefer to watch? There's a video on YouTube.