How to add an unsubscribe link to an email

Every marketing email needs a way for contacts to unsubscribe. A campaign, automated email or recurring email on a marketing subscription type can't go out without one: a campaign fails its check, and a recurring email run is skipped.

Either of these counts:

• An Unsubscribe link, which lets the contact unsubscribe.
• A Subscription preferences link, which opens the page where contacts choose which emails they want. This keeps more contacts on your list than a straight unsubscribe. See Editing the subscription preferences page your contacts see.

An email on a functional subscription type, meant for essential emails such as order updates, doesn't need either.

Add the link

1. Open the email in the editor: a campaign under Marketing → Campaigns, an automated email under Marketing → Automated emails, or a recurring email under Marketing → Recurring emails.
2. In the panel on the left of the editor, open Tags.
3. Search for "Unsubscribe link" (or "Subscription preferences") and click the tag. It's copied to your clipboard.
4. In the email, select the text you want to turn into the link, for example "Unsubscribe", and click the link icon in the text toolbar.
5. Paste the tag into the URL field and save the link.

Each contact then gets a link that works for them alone.