How to set up a Klaviyo integration

The Klaviyo integration sends events from Leat to Klaviyo, so you can start Klaviyo flows from them and use your loyalty data in your Klaviyo marketing. You keep your marketing and automation setup in Klaviyo and use Leat for your CRM and loyalty program.

Connect Klaviyo

1. Go to Apps → Integrations. You land on the Marketplace.
2. Find Klaviyo and click Install. Klaviyo opens and asks you to log in and give Leat permission.
3. Once you've given permission, you're sent back to the Klaviyo page in Leat. You'll find it again later under Apps → Integrations, under Installed.

Choose which events Leat sends

You choose the events in Leat, not in Klaviyo.

1. On the Klaviyo page in Leat, open the Events tab. Every event Leat can send is listed there, and each one starts as Inactive, so nothing reaches Klaviyo until you enable it.
2. Open the menu next to an event and click Enable.
3. Repeat for every event your flows need. You can enable more at any time.

The list is filled in right after you connect. If the tab is still empty, reload the page.

Using Klaviyo as your main email marketing tool? Don't enable Subscribed to marketing and Unsubscribed to marketing. These events subscribe or unsubscribe the contact in Klaviyo to match Leat, which interferes with the subscriptions Klaviyo manages itself.

Test the connection

Create a test contact with an email address in the dashboard and check that its data reaches Klaviyo. For example, enable Points added, give the test contact some points, and check that the Points added metric shows up in Klaviyo.

You can also choose Send test event from the menu next to an event on the Events tab.

Next

Which events Leat sends, and how to start a flow from each of them, is covered in Start a Klaviyo flow from a Leat event.