Ideas for earn rules
Beyond your base rule, extra earn rules give contacts a reason to come back, visit at quiet times or spend a little more. Here are 6 ideas, each with how to build it.
Most ideas work for both kinds of earn rules. For unit transactions, see How to configure earn rules. For orders, see Setting up order rules.
Happy hour points
Bring in visits at quiet times with bonus points during certain hours or days, for example double points on weekday afternoons.
- Unit transactions: start from the Happy hour template, or choose Active on specific time slots on your rule's Validity tab.
- Orders: add a rule under Time & place with the Happy hour template.
Tier multipliers
Reward your best contacts with a higher multiplier as they reach a higher tier. For example, contacts in your first tier earn ×1, and contacts in a higher tier earn ×1.5 or ×2. It gives contacts a reason to spend more and makes a higher tier feel worth reaching.
- Unit transactions: start from the Contact tier template, or set Contacts to Tiers on your rule's Eligibility tab.
- Orders: add a rule under Contact with the Contact tier template.
Big transaction bonus
Reward bigger baskets with a fixed bonus above a certain amount, for example 500 extra points when a contact spends 100 or more. It encourages contacts to add just a little more.
- Unit transactions: create a rule with the type Summation. On its Eligibility tab, set Transaction to Transactions with a specific value, Greater than or equal to the amount you choose. For a multiplier instead of a fixed bonus, start from the Big spenders template.
Location-specific rewards
Opening a new shop or promoting one location? Offer double or triple points there to bring in traffic and turn first-time visitors into regulars.
- Unit transactions: on your rule's Eligibility tab, set Business profiles to A selection of business profiles and pick that location.
- Orders: add a rule under Time & place with the Shop / Locations template.
Birthday bonus
Give contacts bonus points on their birthday. It makes them feel valued and gives them a reason to treat themselves.
- Orders: add a rule under Contact with the Birthday points template.
Seasonal or event multipliers
Tie extra points to a holiday or event, for example double points during Black Friday weekend or a local festival. A time limit creates urgency.
- Unit transactions: on your rule's Validity tab, set Valid from to the first day, and click Add expiry date to set the last day under Expires on.
- Orders: set the start and end date on the rule's Validity step.
Tip
Mix and match these ideas to keep your programme fresh, and let your contacts know when a new rule starts so they can make the most of it.