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Changing a contact's email address

You can change a contact's email address from their profile. If the new address already belongs to another contact, the 2 contacts are merged instead, so you end up with 1 contact on that address.

Changing the email address

  1. Go to CRM → Contacts and open the contact.
  2. Click the three-dot button next to Assign points and choose Change email address.
  3. Type the address under New email address. It's checked while you type.
  4. Click Change email address. You see Email address changed, and the profile shows the new address.

Only the email address changes. The contact keeps everything else: points, rewards, gift cards, history and email subscriptions, so they don't need to subscribe again. Wallet passes that show the email address are updated, and if you use webhooks, a contact update is sent to your system.

The address is saved in lowercase, without spaces around it.

When another contact already has the address

The dialog then shows that contact and explains that merging moves all data of this contact to it, and then deletes this contact.

  1. Click Continue to merge. The merge opens with both contacts filled in: the contact you're changing under Merge this contact, and the contact that has the new address under Into this contact.
  2. Check the warning, then click Merge contacts.

Swap isn't available when you arrive this way: swapping would keep the old address and delete the contact that has the new one.

Where both contacts have a value, such as a name or phone number, the contact that already had the address keeps its own. Merging two contacts, and what happens to their data lists what happens to everything else.

When the address can't be changed

  • This contact is being merged. The dialog shows this once you've typed the new address, when the contact is part of a merge that's still running. Change its email address once the merge is done.
  • The button stays greyed out until the address is a valid email address and differs from the current one.

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