Revenue from rewards and promotions

For every reward and promotion, Leat shows how much revenue it brought in: the completed orders it was used on, what those orders were worth and how much discount they got. You'll find it on the Order performance card.

Where to find it

Go to Loyalty → Rewards, or to Loyalty → Promotions & Vouchers.
Open the reward or promotion you want to review.
Open the Redemptions tab.

The Order performance card sits at the top, above the list of redemptions.

What the card shows

Attributed revenue: the total value of the completed orders the reward or promotion was used on. Below it, a percentage shows the change since the previous period of the same length. It only appears when the previous period had revenue to compare with.
Orders: the number of those completed orders.
Contacts who redeemed: how many different contacts used it on an order.
Average order value: the average value of those orders.
Discount given: the total discount applied to those same orders.

The card starts on the last 90 days. Click the date range on the card to choose your own start and end date. There are no presets.

How the figures are calculated

Only completed orders count. An order that was started but never completed isn't included in the revenue, the order count or the discount.
Discount given always covers the same completed orders as Attributed revenue.
If several rewards or vouchers are used on one order, that order is counted once.
A redemption without an order, such as points redeemed at the counter with no order attached, isn't included in any of the totals. The card reports only revenue that's directly linked to a completed order, rather than estimating what a reward is worth.

The redemptions table

Below the card, each row is one redemption. The Order amount and Discount columns show the order it was used on, or "-" when there's no order.

The table isn't meant to add up to the card. It lists every redemption, including ones on orders that were never completed, and it isn't filtered by the card's date range.

Revenue from your whole loyalty program

The card works per reward or promotion. There's no single figure for the revenue your whole loyalty program brought in, and adding up the cards double-counts orders where more than one offer was used.

For a view across your whole account, build a chart in Insights on your orders data, for example revenue per month.

When the card doesn't appear

The Order performance card is hidden when:

the reward or promotion has never been used on an order, or
order statistics aren't switched on for your account. They need order data, which comes in through a POS or webshop integration. If you send orders and still don't see the card, contact the Leat team.

The Redemptions tab and its table are still there either way.