Start an automation when a contact buys a specific product

Use this when an automation, like a thank-you email or bonus points, should only start when an order contains a certain product. It works for orders from your till and from your webshop, as long as the order is linked to a contact.

Set up the filter

1. Create an event automation with the trigger Order created: Automation → New automation → Empty automation → Next → Event, pick Order created from the Events list and click Submit.
2. Click the Start step.
3. Click Filter group and set:
   • Type: Any line item
   • Option: Product
   • Operator: is equal to for one product, or Any of the values for several
   • Product (or Products with Any of the values): search for the product and select it
4. Click Save filter.

The automation continues if any line item on the order is one of the products you selected.

The trigger can't be changed on an automation that already exists. If yours was built on another event, create a new one with Order created.

Good to know

• Search by product name or by the code shown under each name. That code is the product's ID from your till or webshop. There's no separate SKU to search on.
• Don't use the order reference for this. The reference is the order number from your till or webshop, not a product code.
• For several products, pick them all in one filter with Any of the values. You don't need a separate filter for each product.
• A product appears in the list once it has been synced from your till or webshop, sold at least once, or added or imported in Leat.
• Under Any line item you can also filter on Category, or on Attributes: name, quantity, price, or total amount.