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Sender profiles: the name and address your emails come from

A sender profile is the name and email address your contacts see an email come from. Every email you send has one: campaigns, automated emails, recurring emails and system emails such as voucher and gift card emails. Replies from contacts go to the profile's address.

Where to find them

Click the gear icon at the top right of the dashboard to open Settings, then click Marketing under Functionalities. Your profiles are in the Sender profiles section. You only see Marketing if you're an admin with access to marketing.

Every account starts with 1 profile, made when the account was created: your company name, with your account's email address. It carries the Default badge.

Which address contacts actually see

The name on a sender profile is always what contacts see. The address depends on your email domain:

  • When the profile's address is on a verified email domain, the email comes from that address.
  • When it isn't, the email comes from noreply@leat.com. The profile's address is still set as the reply-to address, so replies reach you.

The domain has to match exactly. A profile with loyalty@yourcompany.com needs yourcompany.com to be verified, not mail.yourcompany.com. See Connecting your email domain so emails come from your own address to set one up.

You can create a profile on any address, verified or not. Nothing warns you when you save one on a domain that isn't verified, so check your domain's badge in Email Domains first.

Creating a profile

  1. In Sender profiles, click Create sender profile.
  2. Fill in Name, which is what contacts see as the sender, and Email.
  3. Click Create.

Each address can only be used by 1 profile in your account. There's no separate reply-to field: replies always go to the profile's own address.

To change a profile, click it in the list. In Edit profile, change the Name or Email and click Submit. The change applies to every email that uses the profile, including ones already scheduled.

The default profile

New campaigns, automated emails, recurring emails and system emails start with the default profile. You can pick another one on each email.

To make another profile the default, open the ⋯ menu on its row and choose Set as default profile. The option only shows when you have more than 1 profile. There's always exactly 1 default, and changing it doesn't change the emails you already have.

Choosing the profile on an email

Each email has a Sender profile field on its information step: in the campaign flow, in the automated email and recurring email editors, and in the editor of each system email. Pick the profile there.

Deleting a profile

Open the ⋯ menu on its row, choose Delete profile and confirm with Delete. You can't delete:

  • The default profile. Make another profile the default first.
  • A profile a scheduled campaign uses, or one that's sending right now. Change the campaign's sender profile, or wait until it's sent.

When you delete a profile, automated emails and system emails that used it switch to the default profile. Recurring emails and campaigns that haven't been scheduled yet don't switch. They're left without a sender profile:

  • A recurring email without one skips every run, with "No sender profile was linked to this email" as the reason.
  • A campaign without one can't be sent until you pick a profile.

So before you delete a profile, check your recurring emails and draft campaigns and give them another one.

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