Adding a gift card to Apple Wallet or Google Wallet

A digital gift card can go into the recipient's Apple Wallet or Google Wallet, so they have it on their phone instead of digging for the email. You design the pass once per gift card program, then put an Add to Wallet badge in the email that delivers the card.

Designing the gift card pass

1. Go to Store → Giftcards and pick the program in the program card at the top of the sidebar.
2. In the sidebar, under Distribution, click Wallet Pass.
3. On the Giftcard pass design card, click Edit design.
4. Make your changes and click Save changes.

Each program has its own design, so repeat this for every program you issue digital cards from. For the images, see Image sizes and shapes: what to upload where.

The same page lists the passes recipients have added, with the contact, the code and the platform.

There's also a wallet pass in your account settings (click the gear icon at the top right of the dashboard to open Settings, then click Contact touchpoints under Communication), but that's something else: the loyalty pass that identifies your contacts. There's no gift card design there, and no way to create one. Only admins see Contact touchpoints.

Putting the pass in an email

The pass reaches the recipient through an email that carries a gift card:

• The gift card recipient email. Click the gear icon at the top right of the dashboard to open Settings, then click Giftcards under Functionalities. Under Giftcard recipient emails, click View details, then Edit email. This isn't the Settings item in the sidebar of Store → Giftcards, which holds a program's own settings, like its name and expiry, and no emails.
• A campaign with a gift card action. See Adding a voucher, gift card, points or a wallet pass to an email.

In the email editor:

1. Open the Content tab and drag the Wallet pass block into your email.
2. Click the block to select it.
3. In the panel, set Wallet pass type to Giftcard.

The block starts on Loyalty card. If you leave it there, recipients get their loyalty card instead of the gift card. The badge image is the same for every type, so the design won't tell you which one you picked. Check the setting.

Prefer your own button or text link? Use the Wallet pass URL tag ({{giftcard.wallet_pass_url}}) as the link instead of the block.

In the gift card recipient email, click Publish when you're done. Until you do, recipients keep getting the previous version.

If it doesn't work

• Recipients get the loyalty card. Wallet pass type is still on Loyalty card.
• The pass looks wrong. The design belongs to the program the card was issued from. Check that program's Giftcard pass design, not the loyalty pass in Settings.
• Nothing changed in the email. The gift card recipient email wasn't published after editing.