Tiers: best practices

Tiers work best when contacts can see themselves move up and get something for it. These tips come from programmes that do this well. For the setup itself, see How to configure loyalty tiers.

Base your tiers on total points received

Choose Total points received under Tiers settings → Progress based on. To get there, click the gear icon at the top right of the dashboard to open Settings, then click Loyalty under Functionalities. It counts every point a contact has ever received and takes nothing off when they spend points on a reward. So it reflects their full value to you, not just their current balance, and nobody drops a tier for redeeming.

Use more tiers with smaller gaps

Let contacts level up more often: it keeps them engaged and motivated. 4, 5 or even 6 tiers with smaller steps between them give frequent wins and a sense of steady progress.

Brand your tiers

If you can, create a logo for each tier in the style of your brand, so every tier looks distinct. Stay away from the classic bronze, silver and gold.

Add the logo as the tier's image: go to Loyalty → Tiers, open the tier, go to Overview and choose an Image. Contacts see it next to their tier on the contacts portal, small and square, so a simple icon reads better than a detailed picture. See How to configure loyalty tiers.

Ideas for benefits

• Perks: add perks under Perks on the Tiers page and assign one of their options to each tier, so every tier has something of its own.
• Benefits in store: the contact's tier can be shown on their wallet pass. That opens up benefits that feel exclusive: contacts skip the line, get a priority menu or a better table just by showing their tier.
• Special rewards: use visibility filters on rewards to give your top tiers better or exclusive rewards. These feel personal and show clear value to your most loyal contacts. See Showing a reward only to certain contacts.
• Faster points: use earn rules to give higher tiers a better points multiplier, so they earn points faster and reach rewards sooner.
• Vouchers for a tier: hand out a voucher to everyone in a tier with an issuance. On the promotion, go to Issuances, click New issuance, and under Audience choose Narrow down and then Tiers.
• Exclusive access: put your highest-ranking members in a contact list and give them first access to new menu items, limited-time events or special experiences. Being first in line is a strong motivator and confirms their status.
• Milestones on the way up: add milestones between tiers so contacts get a voucher, points or an email before they reach the next tier. Small wins keep contacts going, the same way smaller gaps between tiers do. See Tier milestones: rewards on the way to the next tier.